Search Engine Optimization
What is Search Engine Optimization (SEO)?
SEO or search engine optimization is the process of optimizing your website or web pages so that it ranks highly in search engines when users search for keywords related to your website’s product or service. All major search engines such as Google, Bing and Yahoo have such results, where web pages or local listings are shown and ranked based on what those search engines consider most relevant. Only websites that have been well optimized will make it to the top of search results.
Why is SEO Important?
Everyone knows by now that having a presence online is a huge part of being a successful business. However, simply putting up a website and hoping for the best won’t get you anything close to a good return on investment. It doesn’t matter how good a brick-and-mortar store is if it’s out in the woods where no one will ever find it. In the same way, it doesn’t matter how well designed your website is if it’s in some back corner of the internet. You need your website to be as visible as possible, and that means you need excellent SEO.
Studies have shown that as much as 85% of all website traffic originates from search engines. This makes utilizing those search engines one of the most valuable, and competitive, aspects of the entire online market. Serious companies know how many customers they can get from online searches, and the best companies know that the way to get those customers is dedicated SEO. If your company has an online presence but has neglected to implement a proper search engine optimization strategy, you’re missing out on thousands of potential customers every single day.
SEO plays critical role in where your website ranks on a Search Engine’s Results Page, or “SERP.” The better the optimization, the more relevant search engines think the page is which is directly related to where it ranks in their results. Typically, users will only click on links listed in the first two pages of results. This means if your website isn’t ranking on the first couple of pages for keywords related to your business, chances are you’re not going to be found!
So, at the end of the day quality search engine optimization helps your company:
- Be more visible
- Get relevant traffic
- Secure more conversions
- Superior return on investment.
Refusing to make use of SEO is tantamount to leaving money in the street, or worse, giving it to your competitors.
Orange County SEO Company
Aryosys is a full service, Orange County SEO company that provides comprehensive search engine optimization services for small-medium sized businesses. With our office conveniently located in Costa Mesa, we have helped numerous Orange County businesses achieve top rankings in Google, Bing & Yahoo. Businesses from a variety of industries have turned to us when looking for an Orange County SEO company. Our proven track record in SEO, coupled with our professional in-house web designers makes us your one-stop shop for your business’ web presence.
Our SEO Services
There are many factors a search engine’s algorithm looks at when assigning ranking to a website or webpage. Our comprehensive SEO service takes these factors into account and optimizes your site accordingly. Some of our SEO services include:
Local search isn’t just for the corner doughnut shop. Any business whose target audience includes city names needs local search. As a full service Orange County SEO company we offer a suite of local SEO services to place businesses in local maps, organic search and sponsored results online. Our SEO portfolio ranges from clients with one brick and mortar location to clients who provide services to over 100+ cities.
A thorough competitor analysis an essential part of any business plan, and SEO is no different. Identifying who your competition is is the first step in positioning your business to compete against them. Knowing how they present themselves to customers, as well as how they present services or products is crucial. For SEO, competition research is the foundation for success. A thorough examination of top competitor websites is the first step in devising a plan aimed at out ranking them. They are highly ranked for a reason, and very likely have their own SEO experts working very hard to keep them there. All of the factors outlined above combine to give them the top spots, so those are the factors we analyze.
Once we know how their SEO is working, we can modify our own strategy to draw even with them in the results. After confirming the effectiveness of emulating your competition, we can improve on their methods to pass them completely.
Keywords are the foundation of SEO. Keywords are the popular search phrases that customers will use to find your website through search engines like: Google, Bing or Yahoo. If you do not know what keywords to target, then you are neglecting an integral part of SEO. In addition to identifying the correct keywords, it is also vital to know where exactly to place these keywords within the pages of your website. Properly identifying the correct keywords and placing them in the correct areas of your website, can mean better search results and improved web traffic.
A thorough website analysis by a professional SEO company is one the first steps towards optimal rankings! Prior to making any SEO modifications, we will examine your website to identify any technical aspects for errors that could be hindering your performance. A complete and thorough analysis of your website will provide our SEO experts a better understanding on areas for improvements. There are many elements of your website we will examine both on and off page elements.
SEO copywriting is an art form in itself. Finding that balance between content that ranks and content that pleases visitors requires a strong understanding of what search engines need and what visitors want to read. “Content is king” is a well known saying in the SEO community. Keywords are important, but they only make up a small percentage of the overall content. As previously mentioned, no amount of keyword stuffing will make up for poorly written copy. Your site needs to be written for your customers, not just the search engines. If the engines see that you have quality, easy to read content it will make it that much easier to increase your page rank. Our SEO experts have years of SEO and copywriting experience. Our professional copywriters have a passion for producing gripping, engaging, original content that is sure satisfy both search engines as well as visitors.
SEO is not just limited to the written content of the page. The most important aspects of SEO are usually coded into the very framework of the website. These are usually elements that your customers will never see or notice, but are the first things the search engines seek out. We will make sure that every one of these off-site elements is optimized to give your website the best chance at success.
In addition to properly optimizing your web pages’ off page elements it is also very important to optimize your on page elements. Executing keyword rich content, maximizing use of tags, optimizing URLS - are just a few of the things that go into properly optimizing your pages.
Search Engine Submission
Submitting your website to search engines is important because it is a fast way to tell a search engine about your site or its changes. Aryosys manages your search engine submission process as part of your overall search engine optimization program. As an experienced full service Orange County SEO company we know how vital it is to properly submit your website to search engines. It will directly impact whether or not your site will be easily found by potential visitors. We ensure that your site has the optimum chance of being listed prominently within the major search engines for the keyword phrases that are most relevant to the products, services or information offered on your website.
Search engines don’t just look at the content of your website when assigning a rank. Search engines also look at what other websites think of you as well. This is mainly done through measuring links. Search Engines like Google, Yahoo, and Bing use links in the same way that our President is chosen via votes in the electoral college. Each link counts as one vote, but not all votes hold the same value. If your website is being linked to from other high authority websites this will increase your ranking in search engines.
As an experienced Orange County SEO company we offer sure shot link building techniques that can help you achieve desired results in a very short period of time. Our professional link building campaigns are based upon white hat SEO techniques and work effectively in driving more targeted traffic to your business website.
In addition to external links, we can also help you establish an internal linking structure. How the internal pages of your website link to one another is another important factor in link building. Done correctly, your internal link structure will make it easier for both customers and search engines to explore your site. Done poorly, and both parties may just give up and go somewhere else. We will make sure that doesn’t happen.
On Going Maintenance
It is common to think that SEO is a one-time project; however your rank in search engines will not last forever. As a search engine’s algorithm changes and your competitors make adjustments you can be certain your rank will fluctuate. No matter how well a website is optimized it will always require ongoing maintenance and revision. As a full service Orange County SEO company we monitor it regularly to ensure that it is performing correctly.
In marketing, there is a saying: “If you can’t measure it, you can’t improve it.” To effectively maintain a website’s rank you must be able to report its progress. As a full service Orange County SEO company we have the tools to effectively report your website’s progress. Our reporting services enable us to make sound judgments on what strategies are working or not working and make improvements.
Our SEO reports are presented in an easy-to-understand customized format so you can see trends and make comparisons at a glance.
Want to Learn More?
If you’re in the Orange County area, and would like to learn more about what we can do for your business contact us! Our office is conveniently located in the city of Costa Mesa directly adjacent to the 405, 55 and 73 freeways, we’re just a short drive from most Orange County cities!