What is Email Marketing?
Email marketing is, as the name suggests the process of utilizing email, to distribute your company’s marketing or advertising communication to a very targeted list of potential or current clients. Email marketing can be an integral part of your business strategy as it allows you to stay in touch with your customers, announce new promotions, and drive traffic back to your website.
Benefits of Email Marketing
If your business already has a loyal customer base, email marketing is one of the best ways to maintain your relationship. Periodically sending newsletters, promotions, and announcements will keep your business fresh in their minds.
Attract New Customers
If through media advertising you have acquired a potential customer’s email address, email marketing can move a prospect through the consideration phase and all the way to purchase.
Email marketing is considerably cheaper than traditional marketing methods such as print ads and mailers.
Email marketing allows you to specifically target those customers you think will take action. You can easily target customers based on specific demographics, or make new and exciting offers to current loyal customers.
We keep track of the success of your email marketing campaign through real-time statistics.
Email Marketing Facts & Statistics
- The Direct Marketing Association puts email marketing's ROI for 2011 at $40.56 for every $1 invested.
- 72% of respondents to an Econsultancy survey in early 2011 described email's ROI as excellent or good. Only organic SEO scored better
- The ForeSee Results 2010 report on the effectiveness of social media found that promotional emails were the second biggest influence on retail website visits. The biggest influence was familiarity with the brand
- In Datran Media's 2010 Annual Marketing & Media Survey, 39.4% of industry executives said the advertising channel that performed strongest for them was email.
- 51% of small businesses surveyed by Zoomerang in 2011 use email marketing. Only websites were a more popular digital marketing tool
- 68% of small businesses surveyed in mid-2011 by Pitney Bowes listed email as their preferred marketing channel
- A DMA survey of US and Canadian marketers in late 2010 found email was the most widely used web-based direct marketing technique
Our Email Marketing Services
Aryosys is a full service Orange County email marketing company. We allow you to create and oversee a professional email marketing campaign that will supplement your current marketing and advertising strategy. Our expert email marketing services enable us to manage every aspect of your of your business’ email marketing needs –from account creation, to email design to measuring and reporting your campaign.
The foundation for any successful email marketing campaign begins with a professional-looking email. Once your recipient opens your email the overall look and layout has to be unique and attractive if you expect your prospective clients to take action. Our in house designers can create a beautifully custom email that is sure to project professionalism, and capture your company’s unique identity.
Content is king! One of the most critical components in making your email marketing campaign a success lies in the content of your message! Our in house copywriter can help you craft a compelling marketing message that is sure to grab and hold your recipient’s attention!
Measuring & Reporting
After your email marketing account is created, we can monitor and report the success of your campaign through real time statistics. We track everything from clicks and opens to bounces and spam reports.
Want to Learn More?
If you’re in the Orange County area, and would like to learn more about what we can do for your business contact us! Our office is conveniently located in the city of Costa Mesa directly adjacent to the 405, 55 and 73 freeways, we’re just a short drive from most Orange County cities!