Metro Cab Santa Monica
Metro Cab has been providing reliable, courteous taxicab service to the residents, visitors, and businesses of Santa Monica for the past 15 years. As a local taxicab company, with its entire fleet dedicated exclusively to the city of Santa Monica, Metro Cab has the experience and the knowledge to meet your transportation needs.
We met Metro Cab during their search for an Orange County web design company. During our initial meeting, several thoughts and initiatives were covered. Once the scope of the project was outlined, our team set forth to tackle each and every initiative defined.
Custom web design – From the layout, to the images, to the color scheme, every single aspect of the website is truly unique. This custom approach is standard with every website we design, helping to differentiate our clients from their competitors.
Web Application – 2 custom functionalities were incorporated into the website. The Fare Estimator tool allows for riders to get a general idea of how much they can expect to pay for a trip based on pickup and drop off locations. The ride reservation tool allows for riders to reserve their ride entirely online.
Custom photography – To supplement our web design services, custom photography was incorporated into the scope of the project to give the website a more unique feel. Our in-house photographer traveled to the client’s office and captured several photographs highlighting the building, fleet of vehicles, staff etc. These images were then repurposed and used on the website to help brand the company’s online presence.
Mobile Web Design – As a public transportation company, Metro Cab was adamant about having a mobile website that was easily accessible and capable of taking reservations via a cell phone.
Print media design – To supplement the business’ marketing efforts, our in-house graphic designer helped design of a wide variety of printed marketing material – from brochures and coupons to business cards and advertisements to banners and signs.
Online Marketing - To attract new customers through the Internet, professionally written search engine friendly web pages were created and an extensive online advertising campaign with custom landing pages was launched. Both these action items have been instrumental in positioning Metro Cab atop search engines.
Content Management System – One of the concerns for Metro Cab was to have a website that was easy to manage. The ability to add/edit the content of the website quickly and easily was important. Our web design and development team stays abreast on all of the latest web technologies and thus recommended the very powerful Drupal content management system platform.
Social Media Marketing – To assist with their social media marketing efforts, our in-house graphic designer designed a professional looking Facebook fan page to help the company engage and interact with fans through the Facebook platform.