A successful marketing strategy will use a number of channels (e.g. paid advertising, SEO, email and social media) to target the demographics that will be most interested in what your business has to offer, engage them with your brand, and ultimately convert them into customers.
When you engage us for your digital marketing, we build upon that knowledge to establish exactly what you want to achieve, and then formulate the best strategy using the channels in which we have expertise. We will work with you extensively to put your business on the digital map.
If you run a business, you need customers. If you want to strengthen your position within the market, or promote a new brand, product or service, a targeted paid advertising campaign allows you to connect instantly with your potential customer base.
The majority of users begin researching products or services via a web search. Google alone handles over 60,000 searches per second. Factor in other search engines such as Bing and Yahoo, and that represents a huge number of people, of which a portion are potential customers for your business.
Studies have shown that email is the preferred way for brands to engage with their customer base, with more than 60% of people preferring emails over contact by phone or through messaging apps. Email is the most effective lead generation tool, and due to its relative low cost and ease of scalability it provides excellent return on investment.
More than 4.5 billion users worldwide have at least one social media account, and most social media platforms encourage the user to reveal at least some personal data such as age or location, and yield further information such as their interests from user behavior. The result of this is a sizeable market that can be easily divided into demographics, meaning that marketing can be precisely targeted to the right people.