Pay Per Click (PPC)
What is Pay Per Click (PPC) Advertising?
Pay per click (PPC) advertisements are the listings that appear above and to the right of the natural or organic listings in a search engine’s result’s page. Pay per click (PPC) advertisements work by utilizing keywords related to your website’s products or services. You establish or “set” which keywords you would like to trigger your website’s advertisements, and each time someone clicks on your ad, you pay for that click.
Why Pay Per Click (PPC) Advertising?
Ever wish there was a way to ensure that your online marketing efforts only reached those that are already interested in your products or services? With pay per click (PPC) advertising that can become a reality! Because you establish or “set” the keywords that are able to trigger your ads, you know that someone clicking your ad is already interested in your website’s product or service. Another benefit of Pay per click (PPC) advertisements are that they are immediate! As soon as you implement your campaign your ads are up and running!
Pay Per Click (PPC) Services
When effectively executed, pay per click (PPC) advertising can deliver significant results to your business. However, if done incorrectly it can have a negative impact on your marketing budget. As a leading Orange County PPC management company we have the expertise needed to deliver results to your business’ online marketing efforts through our expert PPC management services! Some of our PPC management services include:
There are many things to consider when setting up a PPC account such as: how the campaign and Adgroups are structured, how the ad copy is written, the keywords used, utilizing the right negative keywords and properly setting up campaign settings.
Landing Page Design
As a turnkey web design and marketing firm we have the luxury of providing our customers with both our PPC management services and our web design department to deliver professional eye-catching landing pages that convert traffic into customers.
Keywords are the foundation of your PPC campaigns. Typically, advertisers target very common keywords – these are the same keywords hundreds of other competitors are bidding on, therefore the bidding on these keywords tends to be very expensive. Our PPC management experts can help you identify less common keywords thereby saving you money.
Daily management of your PPC campaign is also vital. From making adjustments to stay ahead of the competition, to monitoring the performance of keywords, our Orange County PPC management experts have the experience to keep you PPC campaign running at an optimal level.
Display Network Advertising
What is Display Advertising?
Display advertising is a form of Internet advertising that embeds text, banner or video advertisements onto the pages of a website.
What is the Google Display Network?
The Google display network is a group of thousands of websites associated with Google on which your ads can appear. You place your advertisements on websites that are relevant to what you’re selling, in other words, sites that will be frequented by users who are likely to be interested in your services and/or products already.
How does Pricing Work?
There are 2 different pricing options associated with display advertising. CPC or cost per click and CPM cost per thousand impressions.
Cost Per Click (CPC)
- Pay every time someone clicks your advertisement.
Cost Per Thousand Impressions (CPM)
- CPM stands for cost per 1,000 impressions, meaning you pay when people see your advertisement.
When deciding which pricing option to select, you must first identify what it is you’re trying to get out of your display advertisements. If your main goal is to have people visit the website, then cost per click would be the pricing option for you.
CPM or cost per 1,000 impressions allows you to pay by the number of times your ad is shown. If you’re mostly interested in getting your company’s name or brand out there this is a smart option.
Our Display Network Campaign Management Services
Aryosys is proud to offer a full-service display advertising campaign management service based on the Google Display Network. This program may include:
- Campaign Strategy Development
- Creation of Text or Banner Advertisement
- Bid Management
- Campaign Reporting
- Landing Page Design
Web Banners Advertising
What Are Web Banners?
Web banner advertising is a form of online advertising that creates brand awareness for your company, by placing a banner with an eye-catching design on to a web page of a website. The banner can be customized with your company logo and marketing message. After your banner is clicked on, the visitor is then re-directed to your website.
Why Web Banner Advertisements?
- Build your company’s brand in front of your target audience
- Know how many people saw your ad and clicked on your ad with real-time statistics
- You can easily control your messaging and imagery
Our Web Banner Design Services
Aryosys is an expert orange county web banner design company. Our custom web banners look professional, are unique to your business and can increase click-through rate. We can design web banners in any size, including:
- Wide Skyscraper
- Full Banner
- Half Banner
- Vertical Banner
In addition to our professional web banner design services, Aryosys can also research and identify which potential websites would be ideal for placing your web banner advertisement on. When recommending suitable websites, we take into consideration all of the following:
- Advertising rates
- Amount of impressions
- Visitor demographic
- Amount of unique visitors
The final result is targeted traffic that converts visitors into customers!
Want to Learn More?
If you’re in the Orange County area, and would like to learn more about what we can do for your business contact us! Our office is conveniently located in the city of Costa Mesa directly adjacent to the 405, 55 and 73 freeways, we’re just a short drive from most Orange County cities!